Ugly Mugs more than a cute name for coffeehouse

Belgium shop opening in long-vacant storefront will serve its java in unattractive mugs donated to new business
Ozaukee Press Staff

A storefront that was vacant for nearly four years in the Village of Belgium will now be home to the Ugly Mugs coffee shop that is slated to open in mid-April.

The shop at 139 Main St. will serve ice cream, homemade doughnuts and signature roast coffees from Weeden Creek Roasters poured in an assortment of “ugly mugs” that have been donated to owner Trina Klemeneic by community members.

Klemeneic said her idea for the name of the shop was inspired by the favorite ugly mug in everyone’s cupboard.

“Everybody has their favorite mug, no matter how ugly or how much room it takes up in the cupboard,” she said.

An open call for mug donations was put out on the Ugly Mugs Facebook page March 20 and received dozens of responses.

Klemeneic, who also owns the adjacent Style Beauty and Wellness Salon, said the ugly mugs will offer a novelty not found in most coffee places. She said she can imagine some funny situations coming from the mugs, like a young man being served hot chocolate in a “world’s best grandma” mug.

“It’ll be interesting to see what coffee mug each person gets,” she said.

The shop has already seen an outpouring of support from Belgium residents and leaders alike. Klemeneic said when meeting with Belgium officials, they told her a grocery store and coffee shop are the two businesses they were most interested in seeing in the village.

 Having logged her progress on the shop through Facebook, Klemeneic said she is amazed at the attention her shop has gotten ahead of its opening.

“There’s such a huge buzz that’s already started,” she said.

With Ugly Mugs to be the only coffee shop in town, Klemeneic said it will be a space where locals can gather together and spend time. In addition to indoor seating, Ugly Mugs will have a game room for children and is planning on an outdoor seating patio.

“I was just looking for a place where people could come together and gather,” she said.

Klemeneic said there is still work to be done before her grand opening. She said she is currently waiting on coffee and espresso machines that are backlogged because of supply chain issues.

She said once the equipment arrives, she will bring in staff members to train them on how to make beverages and pastries.

A soft opening may be held prior to the grand opening, she added.

Finding staff for the business has not been a challenge for Klemeneic. She said she already has six people willing to work in the shop and that she may hire as many as 10 if needed.

While this will be the first culinary-type business operated by Klemeneic, who’s owned and operated the salon for about five years, she is relying on her more than 10 years of restaurant and bar tending experience to make the sweets and drinks.     




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Ozaukee Press

Wisconsin’s largest paid circulation community weekly newspaper. Serving Port Washington, Saukville, Grafton, Fredonia, Belgium, as well as Ozaukee County government. Locally owned and printed in Port Washington, Wisconsin.

125 E. Main St.
Port Washington, WI 53074
(262) 284-3494


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