United Way aims to close fundraising gap designation day

By 
KRISTYN HALBIG ZIEHM
Ozaukee Press staff

United Way of Northern Ozaukee is $15,000 short of its $360,000 goal with just weeks left before its campaign closes on March 31.

It’s imperative that United Way meet its goal this year, Executive Director Barbara Bates-Nelson said, noting that the agencies it funds have asked for 23% more funding than last year.

“We’re raising more money than we ever had, but we’re finding the needs are increasing,” Bates-Nelson said. “Some of the issues we’re dealing with and our agencies are dealing with are complex.

“We know our goal is realistic. We just need to raise that full amount.”  

To help close the gap, a special 24-hour designation day will be held on Wednesday, March 25, during which those contributing to United Way can decide which of the agencies receive the funds they donate, Bates-Nelson said.

“Tell us what’s important to you and we’ll make sure that agency gets the full amount you donate that day,” she said.

Those designations can be done on the United Way website, www.unitedwayno.org.

The agencies United Way partners with include the Adult Literacy Program, Advocates of Ozaukee, Balance Inc., Big Brothers Big Sisters of Ozaukee, Family Sharing, Interfaith Caregivers, Lake Shore Regional Child Advocacy Center, NAMI, Ozaukee Family Services, Ozaukee Jail Literacy Program, Portal Inc. and Starting Point of Ozaukee.

The designation day concept has been used successfully elsewhere, Bates-Nelson said, noting the United Way of Northern Ozaukee is modeling its program on one used in Florida.

“We’re hoping we can duplicate that model,” she said.

Bates-Nelson said that the United Way board realizes it needs to boost its fundraising efforts and has added events in the recent past, such as a September golf outing, beer garden and a holiday party in November, to do this.

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Wisconsin’s largest paid circulation community weekly newspaper. Serving Port Washington, Saukville, Grafton, Fredonia, Belgium, as well as Ozaukee County government. Locally owned and printed in Port Washington, Wisconsin.

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