Titletown book sells out in record time

All 10,000 copies of Jim Biever’s collection of Packers photos taken by him and his late father Vernon sell faster than any other title published by company

JIM BIEVER had a holiday surprise as his book “100 Years in Titletown: Celebrating a Century of Green Bay Packers Football” sold out in 68 days, which he said is a record for Triumph Publishing. The company had 10,000 copies of the book, which features photographs Biever and his late father Vernon took over eight decades as the Packers’ team photographers, printed but doesn’t plan a second printing at this point. Press file photo
Ozaukee Press staff

Jim Biever’s book, “100 Years in Titletown: Celebrating a Century of Green Bay Packers Football,” sold out during the holiday season.

It was a record for Triumph Publishing, which had 10,000 copies of the book printed.

“They’ve never had a book sell out in 68 days before,” Biever said.

“It sure has been fun. I started out with the thought I wanted to bring joy to Packers fans, and I think I accomplished that.”

While the publisher’s warehouse is empty, a few copies of the $40 hardcover book may still be found in some stores.

“I know Costco stores have been trying to get more,”  Biever said last month. 

In fall, Biever made the round of stores to sign copies of the book, sometimes accompanied by Tom Andrews, who wrote the copy and cutlines.

He estimated he’s signed about 3,000 copies of the book, often with the tag line “Go Pack Go.”

“I’ve gone through a lot of Sharpies,” he said.

As he signs books, buyers have shared a lifetime of stories about the Packers and their connections with the team, Biever said.

“It seems like everytime I go out people have a story about a game they went to with their dad or the game their grandpa talked about all the time,” he said.

“And based on people’s comments, I’ve come to the conclusion there are at least a half-million people who were at the Ice Bowl.” 

A woman who was a cheerleader at the Ice Bowl asked if Biever might have a photo of the squad, he said, and a man who snuck onto the Bears bench during a game in the 1950s wondered if Biever might have a shot of him.

He hasn’t found either, he said.

“Just meeting all the people and hearing their stories has been the best part of this all,” Biever said. “Every one of those people had a story. It shows the appeal of the Packers.”

He said books have been sent to every state in the country, to Australia — even to a serviceman in Afghanistan.

Biever attributed the book’s success to the fact it’s different from most volumes on the team.

“What you find on the shelves now are history books,” he said. “I tell people, if you want to know how many first downs they’ve had, this isn’t your book. If you want behind-the-scenes stories and pictures, this is the book for you.

“That’s why it has a shelf life.”

Biever said the publisher isn’t planning a second printing at this point, but may do so for the holidays 2020.

“They don’t understand the mentality of Packers fans,” he said. “They think people don’t buy books after Christmas.”

The book features a lifetime of photos taken by Biever and his late father Vernon, who were the official photographers of the Green Bay Packers for eight decades.

Biever spent a year working on the coffee table book that includes roughly 290 photos — including some that have never been published before — that showcase legendary players and coaches, moments like the Ice Bowl and Super Bowls and candid photos of the men behind the team.

Packer great Brett Favre wrote the forward.

Biever said he’s not sure what his next project will be.

“You never know — maybe it’ll be “101 Years in Titletown,” he said, laughing. “We’ve got plenty of pictures in the bin.”


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Ozaukee Press

Wisconsin’s largest paid circulation community weekly newspaper. Serving Port Washington, Saukville, Grafton, Fredonia, Belgium, as well as Ozaukee County government. Locally owned and printed in Port Washington, Wisconsin.

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