New logo part of village marketing campaign

The Village of Fredonia’s look will soon evolve. Village Trustees gushed over their latest logo proposal during the July 21 Town Board Meeting.

The approved logo depicts the village Governmental Center right next to  Waubedonia Park’s Milwaukee River surrounded by the water tower, houses, birds and trees.

The logo’s “grass” starts as bright green but transforms into a yellow prairie to represent the Fredonia’s farms. Additionally, bird are flying off before the setting sun.

Trustee Dan Gehrke said the change is an effort to attract new residents and businesses. This marketing initiative comes after a survey sent to residents this spring disclosed a desire for village growth.

“With resident desire, we are trying to promote growth so we can, attract residents to provide work and businesses to provide amenities,” Gehrke said.

Residents want a community center, but Gehrke said the village “needs to grow its tax base before that is feasible” considering Fredonia’s small population of 2,466. Gehrke hopes this new look will help attract residents to help build the tax base to build funds for these amenities.

Part of this marketing effort includes establishing a united front with the Northern Ozaukee School District.

This is accomplished with the buildings, birds and water tower having the district’s blue and the sun having its golden yellow.

“The school is a huge part of our community and is an asset to the village,” Gehrke said. “This will help the village advertise (to potential residents and businesses) and help recruit to the school.”

Conversations to rebrand surfaced as the village website is also being updated. Gehrke said the website is outdated, and the current green and yellow color scheme proves that.

“We talked about changing it up because it’s outdated and old, and we are in the process of redoing our website,” he said.

The village is also exploring purchasing a new domain name to make the village website more accessible, considering the complexity of the website’s current home.

The village hired Midstar Printing and Marketing to help with rebranding efforts for roughly $1,700.