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City officials want Port to go viral on YouTube PDF Print E-mail
Daily News
Written by KRISTYN HALBIG ZIEHM   
Wednesday, 20 September 2017 19:12

Committee seeks $4,380 for videos promoting economic development

Port Washington officials are considering going viral in their economic development efforts.
    Aldermen on Tuesday tabled a request by the Economic Development Committee to create several videos to be used as the city markets itself and to create a YouTube channel with these videos.
    “They would show what makes Port Washington unique as a place to do business,” Mayor Tom Mlada said.
    The council tabled the measure on the recommendation of the Finance and License Committee, which wants to make sure there are enough funds in this year’s budget to pay for the project.
    “We think it’s a great idea and a great project,” Ald. Dave Larson, chairman of the committee, said. “But we want to make sure we understand where we are with the budget.”
    Mlada said the Economic Development Committee has long talked about creating a digital presence, saying it could augment other efforts.
    While brochures and other print media have long been used by communities trying to attract new businesses, Mlada said that corporate leaders on the committee say they get many of these each day and “the immediate place they go is into the recycling bin.”
    “As a city, we need the ability to be more proactive and nimble,” Mlada said. “We want to get ourselves not only in the room but at the table.”
    Videographer David Bennett, who does work broadcasting the city’s meetings, does similar videos for the City of Ripon and has submitted a proposal to do this work for the City of Port, Mlada said.
    He said he hopes to begin this work during the National Manufacturing Day celebration on Nov. 1, getting Bennett to film activities in the city that day.
    The YouTube channel would provide a more in-depth look at Port and, in addition to helping attract new businesses, also help connect residents with employment opportunities, business events and more.
    The $4,380 proposal would include a series of videos for the YouTube channel, and from those a three-minute marketing video would be prepared by Dec. 21.Daily Press