Scrubs shop aims to clean up in health care country

Women want to fill a void with Grafton medical, restaurant apparel store near hospital, other facilities

ABOVE AND BEYOND SCRUBS owners April Calvert (left) and Sarah Weinrich opened a medical and restaurant apparel store in downtown Grafton on July 8. The business partners said they are expecting to launch an online business next week and will celebrate the store’s grand opening Aug. 10. Photo by Sam Arendt
By 
JOE POIRIER
Ozaukee Press staff

With a number of growing medical businesses in Grafton, Above and Beyond Scrubs owners Sarah Weinrich and April Calvert believe the downtown business district would be an ideal location for their shop.

The store at 1540 Wisconsin Ave. specializes in medical and restaurant apparel. The building was previously a bridal consignment store.

“This was an ideal space for us because we wanted to be more of a boutique versus having racks and racks of scrubs,” Weinrich said, noting the store has 4,000 square feet of retail space.

The shop held a soft opening on July 8 and will have its grand opening Saturday, Aug. 10, when the partners will unveil their fall line of scrubs.

“So far business is going well. Like any new startup, we were waiting for people to know that we’re here, but now things are picking up and our customer flow has been steady,” Calvert said, adding they plan to launch an online component of their business next week.

The business partners met in a golf league six years ago.

“Sarah is the better of the two of us on the links, but it depends on the day,” Calvert said, laughing.

Weinrich and Calvert said there was a need in the area for a scrubs outlet after The Scrub Hub in Grafton closed in May. They previously considered opening in Cedarburg but thought Grafton’s downtown district would be a better fit because of its proximity to the Aurora Medical Center in Grafton.

“There’s a couple of brick-and-mortars out west in Brookfield, so this is a lot closer for people in Ozaukee County, Washington County, Sheboygan and the North Shore,” Calvert said. “Most people get their scrubs online, and they tell me they don’t fit and have to send them back.”

The scrubs the store offers are trendier than the normal attire you see at hospitals, Weinrich said.

“I feel like we don’t have your typical scrubs. There’s a variety for everybody,” Weinrich said. “Some people like the soft-yoga-pants feel and some like the more traditional feel.”  

The store buys from five vendors, and one of the lines it carries features scrubs with antimicrobial agents to prevent infections and minerals to help benefit the skin.

Currently, the store sells University of Wisconsin Badgers apparel. Weinrich said they want to add more sports team scrubs that will feature the Green Bay Packers.

In addition to scrubs, the store offers accessories such as stethoscopes, shoes, surgical caps, jackets, compression socks and medical bags.

“Other uniform stores cater to everything, from school to work uniforms. We wanted to stay specific to the medical field and restaurants,” Calvert said.

Weinrich got the idea for the business from her current role as an administrator for Family Tree Assisted Living facilities in Cedarburg and Grafton. She said she wants to serve small business owners like herself.

“I felt there was still a need to cater to other small businesses, like assisted living facilities and restaurants,” she said. “We’re partnering with other small businesses to either brand their medical scrubs or their restaurant apparel.”

They also want to cater to massage therapists, dentists and hairstylists.

“The medical field and restaurants are our main focus, but we can do pretty much anything,” Weinrich said.  

In April, Weinrich approached Calvert about opening the business. Calvert works for Fidelity National Information Services, where she manages its check-clearing network.

“I always knew I was going to own a business, but I thought it would be technology related because that’s my background,” Calvert said.

Because Weinrich and Calvert work full time, the store has two employees who cover the hours of operation from 10 a.m. to 6 p.m. Mondays through Saturdays.

“We felt that we’re open late enough to cover the third shifters in the medical industry,” Calvert said.
    

   

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Wisconsin’s largest paid circulation community weekly newspaper. Serving Port Washington, Saukville, Grafton, Fredonia, Belgium, as well as Ozaukee County government. Locally owned and printed in Port Washington, Wisconsin.

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