A grocery store once again for Port

With extensive renovations complete, Fox Bros. Piggly Wiggly opens store at former Sentry site this week, ending city’s five-month stint without a food market

The store features an expanded liquor section with what Fox Bros. President Pat Fox said is the largest craft beer selection in the area, as well as a fresh seafood department and a number of specialty meat brands. Photos by Sam Arendt
By 
KRISTYN HALBIG ZIEHM
Ozaukee Press staff

The City of Port Washington is once again home to a grocery store.

Fox Bros. Piggly Wiggly opened in Port Washington with litle fanfare but much anticipation Wednesday, Aug. 8 — five months after Sanfilippo Sentry closed its doors in the same space.

Port Washington Mayor Marty Becker said Tuesday the opening of the grocery store is “gigantic” for the city.

“The people who talk to me at work are just so anxious, waiting for it to happen,” he said. “One woman from out of town came in and said she couldn’t believe, for a city our size, that we didn’t have a grocery store.

“I hope people support them. I think it’s great for the city, and great for the people here, especially the elderly who don’t like to drive. ”

Even before the Piggly Wiggly was open, people were coming into the store “constantly,” looking around and hoping they could shop, Fox Bros. President Pat Fox said last week.

The store has undergone a facelift since Sentry left, and it has a bright, open feeling to it.

“The store came out beautiful,” Fox said. “It’s got a nice feeling — open, fresh and friendly.”

The 47,150-square-foot store has about 30,000 square feet of retail space, and it largely follows the same floor plan that Sentry had. It also includes all the traditional grocery categories, such as produce, canned goods, a bakery, deli and floral department.

But the store also features a fresh fish and seafood counter in addition to a full-service meat counter that offers Boar’s head meat and cheese, Farmland prime pork and certified Angus beef, Fox said.

The store will also carry the full line of Fox Bros. award-winning brats, summer sausages and beef sticks, he said.

The liquor department is large and includes what Fox said is the largest craft beer selection in northern Ozaukee County, if not all of the county.

The liquor department will also feature a wall of about 20 deeply discounted items — items purchased in large lots for extremely low prices.

“We buy deep and sell cheap,” he said.

Fox said that his stores are always looking for local brands and locally produced products to carry, much like Sanfilippo Sentry did.

There are demonstration areas near the front of the store and near the meat and seafood departments where special displays, sales and product demonstrations can be held.

The store will be staffed by about 67 employees, manager Jake Saugestad said, including a number of former Sentry workers.

The staff members have been training at Fox Bros. markets elsewhere in preparation for this week’s opening, he said.

Staffing is one of the biggest challenges the store faces, Fox said.

“We’re always looking for more people,” he said.

Port’s Piggly Wiggly opened Wednesday as Fox Bros. celebrated its 30th anniversary. The Port store is the eighth Fox Bros. store in the state, making it one of the largest independent chains in the state.

The grand opening of the Port store won’t happen until Wednesday, Aug. 22, Fox said. That’s when, instead of a ribbon-cutting ceremony the store will hold a “sausage cutting” ceremony, cutting links from a rope of sausage links.

There will be 30 to 40 demonstration stations set up around the store, where an open house will run from about 3 to 7 p.m.

The store will be open from 6 a.m. to 10 p.m. daily.

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Wisconsin’s largest paid circulation community weekly newspaper. Serving Port Washington, Saukville, Grafton, Fredonia, Belgium, as well as Ozaukee County government. Locally owned and printed in Port Washington, Wisconsin.

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