Northern Ozaukee chapter faces financial pinch after 2013 fundraising drive misses target by $19,000
The United Way of Northern Ozaukee ended its 2013 campaign about $19,000 short of its $275,000 goal, but Executive Director Barbara Bates-Nelson isn’t bowed.
“We pretty much flat-lined where we were last year, but we’re fundraising in a tough economy,” she said. “Yes, we fell a little short of our goal, but there were a lot of bright spots, too.”
For example, corporate donations were up 12% from last year, Bates-Nelson said. The residential campaign was up 3% and now makes up 10% of the total donations, and the leadership campaign of donors who gave $150 or more increased 22%.
The number of corporate donors also increased, she said.
More than 825 people contributed to this year’s campaign, Bates-Nelson added.
Although the United Way fell short of its goal, Bates-Nelson said the 16 organizations funded by the agency will receive their anticipated allocations for the year.
The agencies have already received their first installment of United Way funds, she noted.
Instead, the impact of the shortfall will be felt in United Way’s community impact grants, which are usually given for new programs and services aimed at unmet needs in the county, Bates-Nelson said.
United Way is looking at other ways to raise funds, she said, noting there is a shift as more older employees retire. Younger employees often don’t have the discretionary income that older workers, who are established and have raised their families, have.
“We need to find other ways to raise revenue so when we have shifts, we have things in place that allow us to remain successful,” Bates-Nelson said.
Bates-Nelson noted that the needs in the community continue to increase even as the economy recovers, and the agencies funded by United Way have asked for increased allocations.
“Everybody asked for more than last year because they’ve got more demand for services,” she said. “I always want to be able to give them more when I hear about the needs out there.
“I am personally disappointed (the goal wasn’t met), but at the end of the day, I am humbled by the amount of money we were able to raise. People were very generous. They gave what they could.”