Written by MARK JAEGER
Wednesday, 29 October 2014 17:31
Company raises enormous American flag as salute to veterans
Camping World in Saukville raised more than a few eyebrows earlier this year when it installed a free-standing sign high above its lot on Highway 33.
The store at 800 E. Green Bay Ave. had to get a variance from the Village of Saukville to mount the sign atop a 60-foot pylon because it was higher than the local code allowed.
Store representatives said the variance was needed to give the store greater visibility from I-43, since the property is considerably lower than the roadway.
That sign was made virtually unnecessary last week when Camping World hoisted a huge American flag along the highway.
The 40-by-80-foot flag waves from a 130-foot pole and is lit by floodlights so it can be flown at night.
The flag is believed to be the second largest in the state, smaller than only the 60-by-120-foot flag flown outside Acuity in Sheboygan.
Camping World General Manager Tim Hamil said the flag is part of a corporate initiative and has been warmly received by customers.
â€śPeople seem to love it,â€ť Hamil said.
â€śIt gives me a thrill to see it blowing in the wind, and this location seems to have a lot of wind. I have seldom seen it just hanging down.â€ť
Hamil said the flag is meant as a hard-to-ignore reminder of the sacrifices made by the countryâ€™s veterans.
That sentiment was reflected in a corporate statement on the companyâ€™s national flag campaign.
â€śOur company places extreme pride and value on our country and its veterans,â€ť Camping World CEO Marcus Lemonis said.
â€śA large percentage of our employees and also customers are veterans, and we want to honor them, their dedication to our country and to our local communities.â€ť
Hamil said the companyâ€™s emphasis on community is also reflected in its Good Samaritan program, which requires each of its 35 employees to offer eight hours of community service per quarter.
The Saukville store opened this spring, selling campers and camping supplies in a 30,000-square-foot retail building.
Image information: AN ENORMOUS AMERICAN flag now flying outside the Camping World store in Saukville is meant as a corporate tribute to the contributions the nationâ€™s veterans have made to their country. Photo by Mark Jaeger