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Village approves new look for DQ PDF Print E-mail
Written by Mark Jaeger   
Wednesday, 13 July 2016 17:07

Saukville’s iconic fast-food restaurant will soon lose red roof

The red roof of the Saukville Dairy Queen at the corner of Foster Drive and East Green Bay Avenue has long been a familiar landmark for those looking for a quick bite to eat or a cool treat.Business

While the fast-food restaurant will remain in place, a significant makeover converting it to a new DQ Grill & Chill has been approved by the Village of Saukville Plan Commission.

According to representatives from Fourteen Foods, the company that owns and operates the restaurant, the renovated exterior will feature a more subdued color scheme of orange, brown and blue. 

The signature red will be removed, although the color will be used in the trademark DQ symbol.

Steve Kemp of Fourteen Foods told village officials work would start on the exterior, but will include updating the interior as well.

“The project will remain on the same footprint it has now, but we are trying to give it a fresh new look,” Kemp said in a memo on the plans.

A non-functioning stone chimney will also be added, and the roofline will be extended to screen rooftop mechanicals.

The design will reflect a new standard for small DQ restaurants. To give village officials a better idea of what the finished building will look like, the company shared a photo of a similar design recently finished in Sioux Falls, S.D.

“It had the same red roof and the same look as Saukville does,” Kemp said.

Fourteen Foods operates 176 DQ Grill & Chill restaurants in Wisconsin and nine other states.

Image Information: THE RED ROOF of Saukville’s Dairy Queen restaurant will soon disappear as part of a makeover.  Photo by Mark Jaeger

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