Officials say acquisition of Atlanta health drink firm fits in with mission
Belgium-based Mach One Corp. is a growing company with a commitment to global wellness over three product divisions.
The company drew national attention last week with the acquisition of White Hat Brands LLC, the producer of all-natural, vitamin-fortified juice beverages for children.
The Atlanta beverage-maker markets drinks under the brand name Dog On It!
Still, Mach One President Steve Grubner acknowledged the company has been operating largely underneath the radar.
â€śThat is something we are looking to change. We are working to get more eyes on us, and that is something the juice product is going to get us because of the competitive nature of the beverage field,â€ť Grubner said.
â€śThe White Hat Brands acquisition will strengthen the company in many ways, not the least of which will be the added volume and new markets that will be opened.â€ť
Grubner said the health-drink product fits in well with the companyâ€™s overriding commitment to wellness. The acquisition marks the creation of a new Nutritional Products Division at Mach One.
Grubner said the companyâ€™s goal is to offer customers access to cutting-edge solutions to pressing global health needs.
The company already has three operating groups â€” Animal Wellness, with facilities on Silver Beach Road in Belgium; Organics and Sustainables; and BioPharm Process Systems.
According to the company, that diversity gives it â€śa broad range of solutions to global health problems, from helping calves develop immunity at birth, to carefully managing organic grain crops and testing equipment that helps detect
compromised food products long before they can cause a problem.â€ť
Grubner said the wellness focus can be seen in products designed to reduce the risk of E. coli and salmonella in the food supply, and reduce childhood obesity with the new line of health drinks.
â€śIt all fits together. We donâ€™t want to be too diverse. We want to keep true to our vision. Everything has to fit in with our emphasis on health and wellness,â€ť he said.
Grubner said the company traces its roots to 1996, when the primary focus was animal wellness through agricultural products.
In 2006, it acquired Veterinary Diagnostics Co., a biotech firm that specialized in products to promote the health of cattle and horses.
Since that time, the company has been in the acquisition mode.
In February 2009, it purchased Ceres Organic Harvest Inc. and Organic Grain and Milling. Together, they supply grain-based ingredients to the food, feed and dairy industries.
The company added Modular Process Constructors to its portfolio last year. The firm designs and manufactures systems for the biopharmaceutical and food-processing industries.
The downturn in the economy has created opportunities for growth, Grubner said.
Mach One officials are already studying future options for acquisition, he said.
â€śWe are finding a lot of companies are having a difficult time riding out the current economy, which has opened some opportunities for us,â€ť Grubner said.
â€śWe still maintain production facilities in Belgium, but with the acquisitions we are becoming much more of a virtual company with facilities in many different locations.â€ť
MACH ONE CORP. houses its Animal Wellness Division in an unmarked plant on Silver Beach Road in Belgium. Photo by Mark Jaeger