New location in Port gives bike shop chance to expand stock, services
In the three years it has been in business, ZuZu Pedals twice expanded its downtown Port Washington bicycle shop at the corner of Franklin and Washington streets.
Now, the business had made a quantum leap, moving into the newly restored Boerner Merchantile Building, 211 N. Franklin St.
Although the shop only moved from the other side of Franklin Street, it has opened a new world of possibilities, according to owner Tammy Thompson-Oreskovic.
Even after moving into adjacent retail space at its old location, the former shop offered less than 2,000 square feet.
“Our new space has 4,100 square feet, more than twice what we used to have. We love the integrity of the building and the ambience,” Thompson-Oreskovic said.
With its high ceilings and expansive windows, the setting is much more welcoming.
Thompson-Oreskovic said she began talking with Boerner Merchantile owner Dan Ewig last year.
“It was a major commitment on our part, reinvesting into the business, not something we just jumped into,” Thompson-Oreskovic said.
“We developed a detailed business plan of where we see ourselves going. I am a firm believer that once you can envision something, it can happen.”
Thompson-Oreskovic and store manager Aaron Rasmussen said the expanded space allows a lot more retail display, as well as room for classes and service.
They intend to expand the spinning classes, and will add aerial yoga — a technique using suspended silk harnesses to enhance deep stretching exercises — and bike maintenance training.
The shop is also expanding the lines of bikes and clothing it carries, as well as water sport equipment like paddle boards and kayaks.
Fuji bikes have been added to the store’s inventory, which also includes Specialized, Surly and Sun. List prices at the store range from $400 for an entry-level Hardrock mountain bike to the high-end, carbon frame Roubaix models that can cost as much as $10,000.
Thompson-Oreskovic said the space also allows outdoor enthusiasts an inviting place to just hang out.
“They can talk with people who share their interests and maybe dream about the bike they really want,” she said.
As the shop was moving into its new location, word came that a neighboring business — Sweetheart Cakes — was closing.
“It is unfortunate because they generated a lot of traffic, but it may be a good thing for my waistline,” Thompson-Oreskovic said.
She said she is confident the prime location will be quickly filled by Ewig.
The staff has met many of the people who work in the building’s upstairs offices, mostly young professionals with interest in outdoor sports.
A June 7 open house is expected to introduce even more people to the shop and its array of services.
The store’s phone number remains (262) 988-4099.