Sailing Magazine garners national exposure on upcoming âThe Price is Rightâ show
A Port Washington business will make its television debut when it is featured on the television game show âThe Price is Rightâ Oct. 19.
Sailing Magazine, a national magazine covering the sport of sailing, will be featured in an âultimate sailing showcaseâ on the CBS game show hosted by Drew Carey.
âThis is tremendous exposure not only for Sailing Magazine but also for the sailing industry as a whole, which has struggled through the recession and is now coming back,â said Bill Schanen III, the magazineâs editor and publisher. âThis is an opportunity to acquaint people with the sport and reach a larger audience of potential sailors.â
The magazine was approached by a representative of the game show this summer and asked to create an âultimate showcaseâ featuring some of the editorsâ favorite products, Executive Editor Erin Schanen said.
âWe chose a prize package that was designed to give someone new to the sport everything they needed to get started sailing,â Ms. Schanen said.
Prizes included sailing gear â high-tech jackets, shirts, sunglasses, shoes and bags â made by Harken Yacht Equipment, a Pewaukee-based company that is the worldâs premiere manufacturer of equipment for sailboats; a 22-foot trailerable sailboat made by Hunter Yachts; a crewed sailing charter in the Spanish Virgin Islands; and a three-year subscription to Sailing Magazine.
On âThe Price is Right,â two contestants compete for large prize packages by guessing how much they cost. The contestant whose guess is closest to the actual value of the package without exceeding it wins that package.
The Sailing Magazine episode was filmed in August. The entire audience received subscriptions to the magazine and 10 additional subscriptions will be given to âThe Price is Rightâ viewers on the showâs Web site.
Sailing Magazine is often approached by filmmakers to be used as movie props because of its large size. The magazine has provided copies for use in movies such as âIron Man 2,â âCharlie St. Cloudâ starring Zac
Efron, and the Kevin Costner film âMessage in a Bottle,â Ms. Schanen said.
âOur larger-than-usual size and classic cover design seems to work well for movies,â she said.
Sailing Magazine, which is published from its East Grand Avenue offices, has been located in Port Washington for all of its 45 years, making it the oldest sailing magazine in the country. It is one of three large U.S. magazines covering the sport and the only one of those three to be family owned.
It is published by Port Publications Inc., which also publishes Ozaukee Press, and has a readership of 120,000.
Bill Schanen Jr. founded the magazine as a regional publication covering Great Lakes sailing in 1965. Over the years, it expanded to become a glossy national magazine covering all facets of the sport from cruising to daysailing to high-tech, ultra-competitive racing.
Representatives from âThe Price is Rightâ said the âultimate sailing showcaseâ was part of an effort to have experts in their field choose a dream prize package to be given away on the show. The response to the Sailing Magazine showcase from host Carey and the audience was enthusiastic, Ms. Schanen said.
The episode of âThe Price is Rightâ featuring Sailing Magazine airs at 10 a.m. Tuesday, Oct. 19 on WDJT channel 58.Â Â Â
DURING A RECENT taping of âThe Price is Right,â audience members cheered and held up copies of Sailing Magazine, which is published in Port Washington. The magazine organized an âultimate sailing showcaseâ for an episode of the game show that will air next week. Photo courtesy of CBS