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Written by Ozaukee Press Editoral Board   
Wednesday, 13 October 2010 15:35

Sailing Magazine garners national exposure on upcoming ‘The Price is Right’ show

A Port Washington business will make its television debut when it is featured on the television game show “The Price is Right” Oct. 19.

Sailing Magazine, a national magazine covering the sport of sailing, will be featured in an “ultimate sailing showcase” on the CBS game show hosted by Drew Carey.

“This is tremendous exposure not only for Sailing Magazine but also for the sailing industry as a whole, which has struggled through the recession and is now coming back,” said Bill Schanen III, the magazine’s editor and publisher. “This is an opportunity to acquaint people with the sport and reach a larger audience of potential sailors.”

The magazine was approached by a representative of the game show this summer and asked to create an “ultimate showcase” featuring some of the editors’ favorite products, Executive Editor Erin Schanen said.

“We chose a prize package that was designed to give someone new to the sport everything they needed to get started sailing,” Ms. Schanen said.

Prizes included sailing gear — high-tech jackets, shirts, sunglasses, shoes and bags — made by Harken Yacht Equipment, a Pewaukee-based company that is the world’s premiere manufacturer of equipment for sailboats; a 22-foot trailerable sailboat made by Hunter Yachts; a crewed sailing charter in the Spanish Virgin Islands; and a three-year subscription to Sailing Magazine.

On “The Price is Right,” two contestants compete for large prize packages by guessing how much they cost. The contestant whose guess is closest to the actual value of the package without exceeding it wins that package.

The Sailing Magazine episode was filmed in August. The entire audience received subscriptions to the magazine and 10 additional subscriptions will be given to “The Price is Right” viewers on the show’s Web site.

Sailing Magazine is often approached by filmmakers to be used as movie props because of its large size. The magazine has provided copies for use in movies such as “Iron Man 2,” “Charlie St. Cloud” starring Zac
Efron, and the Kevin Costner film “Message in a Bottle,” Ms. Schanen said.

“Our larger-than-usual size and classic cover design seems to work well for movies,” she said.

Sailing Magazine, which is published from its East Grand Avenue offices, has been located in Port Washington for all of its 45 years, making it the oldest sailing magazine in the country. It is one of three large U.S. magazines covering the sport and the only one of those three to be family owned.

It is published by Port Publications Inc., which also publishes Ozaukee Press, and has a readership of 120,000.

Bill Schanen Jr. founded the magazine as a regional publication covering Great Lakes sailing in 1965. Over the years, it expanded to become a glossy national magazine covering all facets of the sport from cruising to daysailing to high-tech, ultra-competitive racing.

Representatives from “The Price is Right” said the “ultimate sailing showcase” was part of an effort to have experts in their field choose a dream prize package to be given away on the show. The response to the Sailing Magazine showcase from host Carey and the audience was enthusiastic, Ms. Schanen said.

The episode of “The Price is Right” featuring Sailing Magazine airs at 10 a.m. Tuesday, Oct. 19 on WDJT channel 58.   


DURING A RECENT taping of “The Price is Right,” audience members cheered and held up copies of Sailing Magazine, which is published in Port Washington. The magazine organized an “ultimate sailing showcase” for an episode of the game show that will air next week. Photo courtesy of CBS

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